PMF Ninja helps early-stage startups build and scale customer acquisition. Senior growth leadership and hands-on execution, from the first click to retained revenue.
Led by Paul Ameh. Built around your business.
Working with founders.
Trusted by their investors.
Ventures
Termii
Fix a specific growth bottleneck or bring in a partner to lead the whole function. Start where your business needs us most.
Already investing in growth? Find the leaks across your acquisition stack and turn those insights into fixes.
Work directly with Paul Ameh for senior growth leadership and hands-on execution, without building an entire growth department.
PressOne cut CAC by 57%, from $8.50 to $3.60, and acquired 20,000 new users in 45 days.
Mission Mercantile dropped CPA by 37% while lifting ROAS by 26%, on 25% less ad spend.
Look across your data, customers and funnel to understand where growth gets stuck, and where the biggest opportunity sits.
Connect the strategy to execution. Improve the creative, journeys and infrastructure that turn attention into customers.
Measure acquisition and retention, test the next hypothesis, and double down on what moves revenue.
“PMF Ninja are data first growth experts that leverage your data to illuminate both the obstacles and the pathways to repeatable growth. Before we collaborated with them it was harder to lower cost of online lead generation, and we were not doing the type of rigorous testing that revealed the strategies and next steps needed. With PMF Ninja we are coming closer to PMF. They work great with teams and take full accountability for working through tough situations to seek the truth in our data which helps unlock paths to repeatable growth.”
“PMF Ninja are creative, talented and driven professionals with expertise in helping startups achieve customer growth through effective iterative acquisition strategies. We have had the pleasure of leveraging their services for some of our startups and it's been a pleasant experience thus far. They are great at what they do, committed to getting the job done and collaborate seamlessly with founders and their teams to deliver results.”
I'm Paul Ameh, founder of PMF Ninja. I bring 9 years of experience in growth, helping B2B, B2C and B2B2C businesses build customer acquisition systems, move toward product-market fit and scale.
You work directly with me on growth strategy, supported by experts across paid media, creative, conversion optimization, lifecycle marketing and analytics. Together, we turn the strategy into hands-on execution, with a shared focus on acquisition, retention and revenue.
Talk growth with PaulStart with an audit if you have an acquisition system that needs improvement. A fractional growth partnership is for founders who need ongoing leadership and execution across the growth function.
Yes. The growth audit offering includes implementation of prioritized fixes. We agree on the scope before work begins.
Early-stage startups working toward product-market fit or scaling acquisition. The growth audit is aimed at companies already spending $10k or more per month on growth.
We talk through your growth goals, current channels and where you think customers are getting stuck. That helps us decide where an audit could help and what to look at first.
Come with your main growth goal, a rough breakdown of your monthly spend and any acquisition or conversion numbers you already track. Estimates are fine for the first conversation.
We look at the path from first click to paying customer, including ads, offers, landing pages, signup and onboarding. We also check how you measure conversion and retention so we can prioritize the fixes.
Yes. Paul can lead growth strategy alongside your team, with PMF Ninja specialists supporting execution where needed. We agree on who owns each part of the work up front.
We agree on which metrics matter for your business and use your current numbers as a baseline. Depending on the goal, we may track customer acquisition cost, conversion to paid, retention or return on ad spend.
No. Advertising spend and paid third-party tools are separate from service fees.
Start with a closer look at your business. Build from there.
Start with a growth audit